CIBC Dividend® Visa* Card Review

Cash back credit cards are one of the most popular types of rewards credit cards in Canada, but if you don’t want to pay an annual fee for the benefits of cash back, you’ll need to choose from a smaller pool of available options. That said, there are several strong no-fee cash back credit cards on the market today, including the CIBC Dividend® Visa* Card.

About the Card

The CIBC Dividend® Visa* Card is a no-fee cash back credit card that after the Welcome Offer ends gets you get 2% cash back on eligible grocery purchases and up to 1% on everyday purchases like books, movies, food and more^†, 1% cash back on eligible gas, transport and dining, as well as recurring payments^†, and, 0.5% cash back on all other purchases^†, for free since there’s no annual fee. The CIBC Dividend® Visa* Card has a reasonable Purchase Annual Interest Rate of 20.99%^†, a Cash Advance Annual Interest Rate of 22.99%^† (for non-Quebec residents only), and a Balance Transfer Annual Interest Rate of 22.99%^† (for non-Quebec residents only). You need a household income of at least $15,000 per year to qualify.^†

Beyond the cash back rewards, this credit card also offers some insurance coverage, including doubling the manufacturer’s warranty on new purchases up to 1 year, and $100,000 in common carrier insurance.^† Cash back can now be redeemed at any time when users have a minimum of $25 through CIBC Online and Mobile Banking®.^†

Pros

• No annual fee
• High earn rates on popular spending categories
• Up to three additional cards at no extra cost
• Low required household annual income of $15,000^†
• No limit on the cash back you can earn^†

Cons

• Low earn rates on everyday spending
• Only option to redeem cash back rewards is statement credit

Main Benefits and Features

The CIBC Dividend® Visa* Card is an affordable way to earn cash back rewards on your everyday spending. Here’s everything you need to know about this credit card.

Earning Cash Back

The CIBC Dividend® Visa* Card is a cash back credit card. That means when you make purchases with this credit card, a small percentage of your spending accumulates as cash back. After the Welcome Offer ends, this credit card lets you earn 2% cash back on eligible grocery purchases and up to 1% on everyday purchases like books, movies, food and more.^† (An eligible grocery store is classified by the credit card network as a grocery store. Costco and Walmart, for example, are not classified as grocery stores, but Loblaws, Sobeys, and No Frills are classified as grocery stores.) For all gas, transportation, dining purchases and recurring payments, you’ll earn 1%^† and then 0.5% cash back on all other purchases^†.

Redeeming Cash Back

Cash back can be redeemed on demand by cardmembers at any time they have a minimum of $25 through CIBC Online and Mobile Banking®.^†  This is a huge benefit because it is much more convenient to use cash back towards purchases or paying down the balance of your credit card.

Applying for the CIBC Dividend® Visa* Card

You can apply for the CIBC Dividend® Visa* Card online, over the phone, or at your local branch. You must be a Canadian resident and the age of majority in your province. If you aren’t a CIBC customer already, you’ll need to provide information like your address and income. The entire process of applying takes about 5 minutes and you will get a response in as little as 60 seconds. There is no annual fee for the CIBC Dividend® Visa* Card, so applying is free.

Eligibility Requirements

Most credit cards require you to earn a minimum income to qualify as a cardholder, and in the case of the CIBC Dividend® Visa* Card, you’ll need a household annual income of at least $15,000.^† You’ll also need a credit score of at least 670 to qualify.

Spending with the CIBC Dividend® Visa* Card

The CIBC Dividend® Visa* Card has a Purchase Annual Interest Rate of 20.99%^†, which is well within the normal range for a cash back credit card. If you were to take a cash advance from this credit card, the money you withdraw would be subject to a 22.99%^† (for non-Quebec residents only) Cash Advance Annual Interest Rate. The Balance Transfer Annual Interest Rate is 22.99%^† (for non-Quebec residents only). Shopping with this credit card is extremely easy because VISA is widely accepted across Canada and globally.

Extra Perks and Features

The CIBC Dividend® Visa* Card doesn’t have the robust suite of insurance you’ll find with many fee-based cash back credit cards, but it does offer several additional perks and features beyond cash back rewards:

• Extended warranty protection insurance, which doubles the manufacturer’s warranty on items purchased with this credit card up to 1 year.^†
• Purchase protection insurance, which insures most new items purchased on this credit card from theft, loss, or damage for 90 days after purchase.^†
• Common carrier accident insurance, which covers you if you travel by plane, ferry, train, or bus. You, your spouse, and your children are covered with up to $100,000 in insurance. Just make sure you book your fare with this credit card and are the primary cardholder.^†

How the CIBC Dividend® Visa* Card Compares

As we mentioned above, your possibilities for a no-fee cash back credit card in Canada are not endless. That said, there are several good competitors in the market. Here’s how the CIBC Dividend® Visa* Card compares:

_{*Terms and Conditions apply}

The CIBC Dividend® Visa* Card has a relatively standard base cash back earn rate of 0.5% on all purchases^†, although it is low. It’s main earn rate is highest for eligible groceries. As a result, this card is best suited for someone who spends enough money on groceries to enjoy the 2% cash back^†.

If you don’t see yourself spending enough to benefit from the CIBC Dividend® Visa* Card, the SimplyCash^TM Card from American Express, might be more appealing to you with its 1.25% cash back on all purchases. Plus, the card’s welcome bonus bumps that up to 4% (up to $200 cash back) in the first 6 months, which is a cash back dream.

Though the Tangerine Money-Back may only offer 0.5% cash back on all purchases, it still gives you 2% cash back on two spending categories of your choice and also offers a reduced rate balance transfer, which is helpful in case you need to consolidate your credit balances.

Our Recommendation

If the CIBC Dividend® Visa* Card regular earn rate was a bit higher, and new cardholders were offered a welcome bonus that would allow them to accelerate their cash back earned, this card would be perfect. While extended warranty and purchase protection are great tools, some extra travel insurance would also go a long way toward making this credit card top of its class.

Overall, the fact that there is no limit on the cash back that you can earn and the free supplementary cards mean this credit card could end up being a good choice, depending on your unique spending habits.

^† Conditions apply

This is a digital-exclusive offer.^† To be eligible for this offer, you must apply for a new eligible card using the “Apply Now” link available on this webpage.^†

Quebec Residents – Learn More about this CIBC product here

Résidents du Québec : Pour en savoir plus sur ce produit CIBC, suivez ce lien

American Express is not responsible for maintaining or monitoring the accuracy of information on this website. For full details and current product information click the Apply now link. Conditions apply.