Continuing its ever expanding growth in Canada, ride hailing company Uber has partnered with AIR MILES, Canada’s largest coalition loyalty program, with over 10.4 million members.
AIR MILES members, will earn 100 miles when they sign-up as first time Uber riders. New riders will have to enter the promo code AIR MILES when enrolling in Uber.
Jean-Christophe De Le Rue, Uber spokesman, said Uber grows by thousands of new riders each month. “That is why a partnership with one of the most popular rewards companies is a great opportunity that will benefit new users,” he said.
The offer is valid until Nov. 15 in in any Canadian city Uber operates (Toronto, Ottawa, Hamilton, Kitchener – Waterloo, London, Quebec City, Montreal, Halifax, Edmonton, Calgary). Simply enter promo code ‘AIRMILES’ during Uber registration or if you already have the downloaded app, enter ‘AIRMILES’ in the ‘Promotions’ section.
While the current promotion is for new Uber riders only, Uber and AIR MILES plan to introduce more promotions and offers in the future, said Natasha Lasiuk, AIR MILES’ associate director of marketing. To promote the partnership, Uber offered a special deal Thursday in which riders got “mystery Miles” — a randomly selected number of Air Miles.
In addition, Uber supplied drivers in Toronto, Ottawa, Edmonton, Montreal and Quebec City, special cards to give to passengers they pick up. Each card contained a bonus gift of Air Miles points — with one card in each city containing 15,000 AIR MILES, enough for a bunch of trips to anywhere in North America.
Air Miles has other transportation partners including Diamond Taxi in Montreal, Metro Bus in Saint John’s, Nfld. and Edmonton Transit System (ETS). The program has also partnered with Toronto’s TTC and Vancouver’s TransLink in the past.
“We’re always looking to partner with innovative brands—brands that add value to our collectors’ lives and help them in their everyday lives,” said Lasiuk. One of the goals is to attract new members to AIR MILES. “We’d love it if there was a halo effect with Uber riders who aren’t yet Air Miles collectors,” said Lasiuk. “It’s a great fit for them to engage with Uber and engage with our program as well.”
Uber users cite its 30% lower cost, and response times as low as 3.7 minutes, versus 5-15 minutes for taxis as the driving force of its popularity worldwide. It currently services 1 million rides per day worldwide. Detractors complain Uber rides aren’t as safe as taxis, and need to be regulated in similar fashion to taxis.
Those looking for additional ways to earn 3,000, 2,000, and 800 bonus miles should check these AIR MILES rewards promotions.