Capital One Canada has launched a new, and hilarious, national marketing campaign with Martin Short as their spokesperson. As the battle among banks heats up for wallet-share with record welcome bonuses, annual fee waivers and other juicy incentives, Canadians are re-evaluating their travel rewards card options. The Capital One campaign focuses on one of the biggest pain points of travel rewards programs for Canadians – the inability to use them on the flight they want. Capital One’s theme is focusing on No hassle redemption, for their Aspire credit card.
With the recent upheaval in the travel rewards credit card market, Canadians have expressed their frustrations with limited seat availability, hidden taxes, blackout dates, miles that expire, and higher redemption rates for popular travel times. The Aspire Travel World MasterCard allows consumers to fly any airline, any time, with no hidden fees or restrictions. As TD, CIBC and American Express start their Aeroplan push, we’re seeing other programs touting the rising popularity of fly any airline, anytime travel rewards programs such as Capital One’s Aspire card, TD’s First Class Visa card, BMO’s World Elite Mastercard and Amex’s Gold Rewards card.
Regardless, we think Capital One Canada is smart to tailor its product and message to a real Canadian pain point and think its new commercial with Martin Short hits the five hole:
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